The Jolly Sailor Rebrand

We're super excited to have had the pleasure of working on the rebrand for The Jolly Sailor, a much-loved bar and restaurant located on the beautiful Cleddau Estuary in Burton, near Pembroke Dock. Known for its charming waterfront setting and welcoming atmosphere, The Jolly Sailor has been a fixture in the local community for many years. The time had come to refresh the brand, and we were excited to bring a modern touch to this iconic venue while keeping its roots and history intact.

The Jolly Sailor has always embraced its maritime location and heritage, with its previous logo featuring a dancing sailor. We wanted to honour this beloved character but give him a contemporary update. The new logo features a cheerful, thumbs-up sailor, capturing the friendly and approachable vibe of the venue while giving it a sleek and fresh look. The sailor character is now sharper and more modern, but still maintains the lightheartedness and nostalgia that regular patrons will recognise and love.

This new branding encapsulates the essence of The Jolly Sailor - a place where good times, great food, and stunning views come together, all with a touch of playful maritime spirit.

One of the most distinctive features of The Jolly Sailor is its prime location right on the Cleddau Estuary. This waterfront spot is known for its picturesque views, making it a favourite for both locals and visitors. The venue offers the perfect setting to relax and enjoy the natural beauty of Pembrokeshire, whether you’re sitting by the water with a pint or enjoying a hearty meal with family.

With the rebrand, we wanted to ensure that the venue’s connection to the water and its maritime history were front and centre. The new logo and branding style embody that link to the estuary, making it clear that The Jolly Sailor is a vibrant part of the local landscape.

The decision to update The Jolly Sailor’s branding wasn’t just about aesthetics - it was about positioning the venue as a modern destination while respecting its heritage. The clean, contemporary lines of the new design give The Jolly Sailor a fresh look that appeals to today’s customers while staying true to its rich history.

The rebrand of The Jolly Sailor marks an exciting new chapter for this waterside gem. We’re proud to have helped breathe new life into such an iconic venue, and we’re confident that the updated look will resonate with both loyal patrons and new visitors alike.

If your business is ready for a refresh, we’d love to help. Whether you’re looking to modernise your brand or create a new identity from scratch, we have the expertise to bring your vision to life. Get in touch today, and let’s chat about how we can help your business make a splash!