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Commercial Photography

Susie's Sheepskin Boots - Behind The Scenes Product Photography

We recently had the incredible opportunity to work with Susie's Sheepskin Boots in Tenby, a business that has been producing handcrafted, high-quality sheepskin footwear for over 40 years. Our goal was to capture both the traditional craftsmanship behind the scenes and create highly detailed product photography for their new website. This project allowed us to bring two distinct styles together: moody, artisanal imagery that showcases the craft and the people behind the boots, and bright, seamless product photography for a bespoke development project.

 

Susie’s Sheepskin Boots has a legacy steeped in tradition, and it was important for us to visually capture the meticulous craftsmanship that has remained unchanged for decades. We used a moody lighting approach for the behind-the-scenes shots, highlighting the skilled hands of the artisans and the time-honoured techniques they use to create these luxurious boots. 

From the old-fashioned sewing machines to the careful stitching of each piece of suede, every photo was crafted to tell a story of dedication and skill. The muted tones and focused lighting allowed us to draw attention to the fine details - the rough textures of the leather, the precision in the stitching, and the care with which each boot is made. These images not only bring the craft to life but also connect customers to the authenticity and heritage behind the brand.

 

While the behind-the-scenes shots capture the essence of tradition, the product photography needed a fresh, modern touch to ensure that each boot was presented in the best possible light. For this part of the project, we used bright lighting and an infinity curve, creating a seamless backdrop that let the intricate details of the boots take centre stage.

Every element of the product was highlighted, from the softness of the sheepskin to the sturdiness of the soles. By using an infinity curve, we eliminated distractions, making sure the focus remained entirely on the product itself. This crisp, clean style of photography is perfect for e-commerce, allowing customers to zoom in on every feature of the boots and see the quality for themselves.

One of the key challenges in this project was balancing the heritage of Susie’s Sheepskin Boots with the needs of a modern website. The moody, atmospheric shots bring out the brand’s traditional craftsmanship, giving customers a sense of the passion and expertise that goes into every boot. Meanwhile, the bright product photography serves the practical purpose of showcasing the boots clearly and beautifully, making them irresistible for online shoppers.

By combining these two styles, we helped create a brand narrative that speaks to both the past and the future, blending craftsmanship with modern e-commerce needs.

For a brand like Susie’s Sheepskin Boots, photography is more than just a visual tool - it’s a way to tell a story. The behind-the-scenes photos provide insight into the care and skill behind each product, building trust with the customer. The clean, professional product photography makes sure the boots shine in their best light, encouraging buyers to add them to their cart.

 

If you’re looking for a way to showcase your brand’s unique story - whether it’s the craftsmanship behind your product or the product itself - professional photography is essential. We specialise in commercial and product photography that balances storytelling with aesthetics, helping your brand connect with its audience.

Our time with Susie’s Sheepskin Boots was a wonderful reminder of the power of visuals to convey both tradition and innovation. If you’re ready to elevate your brand with photography that captures the heart of your business, get in touch with us - we’d love to help tell your story!

About the author

Nate

Creative Director @ Artemys Studios